Let’s pause for a commercial break. Literally. In real life, I am an advertising Copywriter/ Creative Director, and I’ve worked on a lot of sports brands (adidas, Nike, the WTA, ESPN, Fox Sports, etc.) The Olympics are starting today and that means HERE COME THE BIG SPORTS ADS! For me, it’s like the Superbowl of Superbowl ads for the Superbowl of all sports.

And Nike, or rather their advertising agency, Wieden and Kennedy just BROUGHT IT.

Get stoked, people. Sport is happening. Whoo!