New fitness fashion brand: JoyLab by Target review

Target has been sniping successful brands and making their own versions for a few years now, but this spring they’ve really stepped on the gas in the fashion brand style-biting department…

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I get that they have to follow trends, but it’s a little blatant. And as a card maker who’s had one of her designs low-key copied by Paper Source and who has a few other maker friends who this has happened to…I can only imagine how these big, established brands feel about Target copying their whole entire vibe. Eeeeeesh. Not very cool. Anyway. Tabling the issues of brand-swiping and business ethics and moving back into FITNESS FASHION REVIEW LAND…

Target now has a fitness fashion brand called JoyLab that’s kind of like Outdoor Voices + all the other cute fit fashion brands rolled into one trendy package.

JOYLAB REVIEW

The quality is pretty good. Better than Target’s terrible Champion/ C9 stuff (so thin, so clingy, makes me so angry), but not as thick as “real” fitness brands. Then again, what do you want for under $35 per piece? Basically, if you have cellulite, you might be able to get away with their pants, depending on the color and how few fucks you give. But I only found one pair of pants that I felt OK in, and they have a distracting pattern.

But the bra tops are all really cute. They cover a lot of different trends in color, pattern, and cut. Mostly I noticed a lot of “long line” bras/ bra tops which means they go further down towards your waist and *some* people can wear them as tops with high-waisted leggings. ICYMI, this is my formula to find out if you are one of those people. (From my post about jog bra trends from a while back.)

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And JoyLab has a lot of cute jackets and sweatshirts. A few different takes on bombers (mesh, scuba, sweatshirt, etc.) and a lot of cute sweatshirts. But the sweatshirts are mostly pretty cropped, so I only tried on the (totally predictable for me) big baggy long one. I’d put pictures of the jackets and sweatshirts here, but the pictures online don’t even come close to doing them justice. You have to see them in person.

WHAT YOU NEED TO KNOW ABOUT JOYLAB BY TARGET

  • Affordable. Pants $35. Bras $20.
  • You get more than what you pay for in the style dept.
  • You get about what you pay for in the quality department.
  • 900 times better than C9.
  • Check out their jackets.

Here are some JoyLab things I bought:

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Here are some other JoyLab things I tried on:

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Here are some other cute JoyLab things:

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And Imma just put this here…

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Moto Leggings for Fall

Oh My Gosh, I totally owe you guys a post about moto leggings. Sorry. I’ve been busy with day job jobby job ness. SO. MOTO LEGGINGS. Let’s do this.

MOTO LEGGINGS are probably the biggest legging trend for fall. They’ve been around for a while, but they’re reaching critical mass for fall/winter 2017. You can find them in any store you walk into. There is a version of moto leggings for any style of pant you want. Even sweats. Which doesn’t make any sense. But they exist.

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I love the look of them. I used to have a pair of grey moto jeans that were my favorites until I wore them out and split the inner leg seam in a non-repairable way. So I thought, “Sweet. Moto is back in my life!”

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UM. NO.

Moto + Jeans = cool if it’s placed on the right part of the thigh.

Moto + Leggings = a sausage-creating, super unflattering disgusting disaster.

Why? Because the cut of the moto trend right now is a diagonal across the thigh. I repeat: A DIAGONAL CUT ACROSS THE THIGH.

If you have THIGHS with a capital THUH, you don’t want lines across your thighs. The jeans I had that I liked had the moto panel starting just above the knee and were more of a knee patch/ reinforced knee kind of vibe. That works. This? Does not. Especially because they’re a stretch material so you get an extra indent at every seam. No bueno.

(These are the high waisted ankle length moto leggings from Zella at Nordstrom.)

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Zella Moto Leggings

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Now I’m not saying every pair won’t work. The ones below this paragraph are from Spanx, and they know flattery. They designed the panel to divide the thigh vertically instead of cutting across, so they’re probably good. I don’t know. I haven’t tried them on. Then again, they also draw a line beneath and pointing to the saddle bag area, so maybe not.

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BUT, I had tried some on to hilarious result, so I thought I should share the pics and warn you. Good luck finding a pair that works if your thighs are bigger than your arms. There are probably some out there BUT THEY ARE NOT SPANDEX WITH A SHEER PANEL fo’ sho. *shudder*

Flattering fall hoodies and a photography fail.

I’m shopping for a long fall hoodie or jackety thingie because

1. I don’t wear short ones, see my previous post about long hoodies here. And

2. My Athleta CYA Strength Hoodie is looking a little faded and sad, because it’s black and cotton and I’m dumb and that’s what happens.

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Athleta CYA Strength 2 Hoodie

I’ve been eyeing the Blanc Noir New Traveler Jacket on Carbon38.com (schmancy fitness fashion webstore) for over a year, and never pulled the trigger because it doesn’t have a zipper and it’s basically a sweatshirt cardigan that costs two hundred bucks. But I always look at it…because a hoodie just feels too functional and basic and a little flair goes a long way in me not feeling like a pajama person.

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Blanc Noir New Traveler Jacket

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Blanc Noir New Traveler Jacket

So I googled it to see if it was cheaper anywhere else, and I saw a NEWER updated version (Blanc Noir Update Traveler Jacket) on Blanc Noir’s own site. Even better! Love it! HOT! And it has a zipper!

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Blanc Noir Update Traveler Jacket in Charcoal

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Blanc Noir Update Traveler Jacket in Charcoal

 

So then I googled THAT jacket to see if it was cheaper anywhere else, and it’s on Zappos.  BUT, look at the difference! Same jacket. Same color, supposedly, but…um…WHAT THE WHAT?

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Blanc Noir Update Traveler Jacket in Charcoal…on Zappos

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Blanc Noir Update Traveler Jacket in Charcoal…on Zappos

Same jacket. Supposedly the same color. Two different sites. WHAT’S THE TRUTH??? Probably the Zappos version. Probably the one that looks tackier and cheaper. Lesson: photography and styling (and filters) matter, kids. Also, I probably won’t buy anything and just keep on wearing my faded black Athleta Hoodie. Probably.

Although…upon further investigation…there’s no white piping on the Blanc Noir site’s version…maybe they really are different colorways…two colorways that reflect two very different taste levels…perhaps this is a merchandise labeling mistake…OK. Maybe I’ll buy the grey on grey one…Maybe.

VSX X JEM & THE HOLOGRAMS

Holy shit. This is truly outrageous.

Victoria’s Secret Sport has a line of sports bras based on Jem and the Holograms.

I mean, they might not KNOW that they did it. But they totally did it.

I introduce to you the “Incredible” by Victoria’s Secret sports bra.

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RIGHT??????

But wait. There’s more!!!

PIZAZZZ!

 

SYNERGY!

 

KIMBER!

 

Of course, my fitstyle is more

JETTA!

But whatever.

Thank you VSX for that surprising bit of joy I had trying on sports bras yesterday.

 

 

Current obsession: Short sleeved sweatshirts

Ever since I saw those two short sleeved men’s Nike sweatshirts in January, I’m all about it. I don’t own one, but I really want one. Even though I kind of suspect you have to be a string bean to really rock one the right way…We shall see. We shallllll seeeeee…

Oh, and I did try #2 from Everlane, but it didn’t fall right on me. It hit at the hip and folded instead of hanging/ swinging.

  1. L.L.Bean 2. Everlane 3. Kanye West for A.P.C. 4. J.Crew 5.Nike 6. Everlane 7. Nike      8. Nike 9. Adidas by Stella McCartney 10. Adidas