Instagrams Fall 2016

This is what my Instagram feed looks like. You should follow it so you don’t feel alone in your love of workout clothes and your hate of working out. 😉 IG: @prettysweaty

screen-shot-2016-12-16-at-3-12-04-pmscreen-shot-2016-12-16-at-3-12-18-pmscreen-shot-2016-12-16-at-3-12-32-pmscreen-shot-2016-12-16-at-3-12-47-pm

Advertisements

About writing the Impossible is Nothing manifesto.

IIN Vert mantra MEDIUM SIZE GOOD FOR SQU SP

Nope. Sorry internet. Muhammad Ali didn’t write this. I did.

 

Muhammad Ali was a singular, iconic, inspiring, and brave athlete, activist, and poet. It is sad that he has passed away, but it’s wonderful that the world is revisiting all of his accomplishments and what he stood for. He was right. He was the greatest. And he said a lot of smart, funny, inspiring, and just plain badass things. However, this is not a Muhammad Ali quote. The Impossible is Nothing manifesto was a long copy ad for Adidas, written to introduce the Impossible is Nothing campaign. I know because I wrote it.  

In real life, I am a copywriter. Like Peggy and Don on Madmen. I was working at TBWA\Chiat\Day (a partner agency to 180 Amsterdam) on the global adidas account, and it was my job to write a manifesto to help sell the “Impossible is Nothing” tagline and campaign, (which written by Boyd Coyner) to adidas. If it sounds like Ali could have said it, it should. I knew he was the hero athlete for the campaign, so I was writing something that had to fit with that iconic photograph of him towering over Sonny Liston. And lead into Boyd’s amazing tagline.

I’ll be honest with you. I was brushing my teeth, thinking about the tagline, and the “big word small man” phrase came to me and it wrote itself from there. I went in to work that morning, my boss said “we need a manifesto,” I sat down to write, and I handed it over to him before lunch. Sometimes that’s how writing happens. But it never happens like that without a great idea first. Boyd’s “Impossible is Nothing” was the idea. My bosses knew that was the idea we had to sell. Everybody knew that was the idea to sell. We just needed the rest of the words to sell it. So I wrote them.

I’ve been hesitating writing anything about this because, well, it’s tacky. But on the other hand, I haven’t stood up for myself enough over my career. (Maybe because I’m a woman, and we’re taught to see THAT as tacky. Or bitchy. Or both.) This ad wasn’t entered into any advertising award shows. The TV got recognition, (remember Laila Ali boxing Muhammad Ali?) but not the print or outdoor, which is what this was. Nobody in the industry even knows that I wrote this, unless they know me. And now that it’s getting more and more “internet famous,” I’m in a really weird spot. Muhammad Ali is getting credit for my work slash people believe my words came out of his mouth. That. Does not. Suck. That is incredibly flattering. On the other hand, my work is famous, but my name is invisible. In an industry that is all about publicity. So what’s an AdWoman to do? I’ve been doing nothing. But both doing nothing and doing something have their drawbacks. So what I’m doing is now something in between: I’m writing this, here, where all of five people will see it.

I mean, call me crazy, but it would be nice if my name came up in a search associated with the Impossible is Nothing manifesto. (It doesn’t.)  It would also be nice if ESPN, Sports Illustrated,  People Magazine, USA Today, , Business Insider, Goodreads, The Daily Mirror, and even David Beckham (who also had those words on a picture of HIM in the SAME CAMPAIGN!) (btw, it also ran on images of Laila Ali) did more than a google image search when researching things they’re calling quotes.

impossibleisnothingScreen Shot 2016-07-15 at 8.40.42 AMB96F4QMIEAEm_a9adidas-image-campaign-laila-ali-small-95947

Anyway.

Muhammad Ali had his own way with words. He lived impossibilities. He gave no fucks in the bravest fashion. He was bigger than a person. He was an idea.

What’s my favorite Ali quote? I don’t know. 1. because there are so many and 2. I really don’t want to misquote or miscredit. But, this is on the official MuhammadAli.com and they should know:

“I know where I’m going and I know the truth, and I don’t have to be what you want me to be. I’m free to be what I want.” -Muhammad Ali

That seems to have been his personal manifesto. Not everyone can say the first part. I can’t. But the second part, that belongs to everyone. Everyone can say that. Everyone should.

R.I.P. G.O.A.T.

Thanks for reading.

-Aimee Lehto Schewe

Pretty-Sweaty on the Socials

Hello! Quick little update on the digital world of Pretty-Sweaty:

  1. The Instagram account for this blog is now officially @prettysweaty 
  2. Below are some posts from the last few months.
  3. There is a twitter account for this blog @prettysweaty1 so you can now get fitness and fitstyle-themed bitchings, rantings, and ravings in bitesize form.
  4. I still hate tech-fabric shirts, so don’t worry, there’s stability in the world.

 

What this blog is and isn’t.

THIS BLOG IS

  • A place to learn about new fitness brands and trends, and how to feel better about yourself when you workout.
  • Full of swears. (A fuck ton of them.)
  • Real pictures of a real person in real places in real outfits.
  • Imperfect and human.

THIS BLOG IS NOT

  • A million photos of some skinny chick not looking at the camera.
  • An aspirational curated lifestyle bullshit whatever.
  • Taking itself too seriously.
  • Ever going to make you feel bad about yourself.

 

 

Why fitness fashion matters.

Hey Aimee, isn’t this super shallow? Writing about losing weight AND on top of that, looking cute while doing it? Well. If you’re a gym bunny who takes slutty butt-selfies and that’s your gig, yeah. That’s totally shallow. Also, cut it out. Go read a book.

Working out to lose weight and feel stronger, more capable and happier is not shallow. And looking good while you do it is actually a scientific tool you can use to make working out easier.

I’m serious. One of my college professors, Dr. Barbara Fredrickson is an expert in social psychology and positive psychology. Look her up, she’s a badass. She did that famous study where they had men and women take math tests with a mirror in the room, with no mirror in the room, and after trying on BATHING SUITS. Guess what happened. The women did worse with the mirror and after the bathing suit. The men did better. How sad is that? Women see themselves and LOSE CONFIDENCE and literally get dumber. Their cognitive ability actually declines. Men see themselves and think “I’m hot shit” and do even better. http://www.academia.edu/2096369/That_Swimsuit_Becomes_You

Now you might think that focusing on your looks before or during a workout might bring up self-consciousness and self-criticism, and lower your confidence. So why on earth would I have you focus on your looks before working out?

Because you’re going to catch yourself in the mirror no matter what you’re wearing. Even if there is no mirror, you’re going to look down at your thighs at some point. Or feel something jiggling. Or look down your shirt while in a plank and see your stomach sagging down way farther than you thought it would. There’s no avoiding self-awareness completely when working out. SO. You need to do everything in your power to make sure you FEEL POWERFUL when that happens. You need to feel like a guy would. You need a little tip in the “I’m hot shit” direction. You need the good pants and the good bra that are supportive, so you don’t jiggle. You need to wear something wicking so you don’t feel like a sweaty water buffalo. You need to at least cut the neck or arms off of that old T-shirt so it’s apparent that you made some effort and care about what you’re doing. It’s not a message to others, it’s a message to yourself.

It does not have to be a full-on head-to-toe LuluLemon situation. That’s annoying. (And not very creative.) It just has to be something that makes you feel confident, capable, and covered. Something that shows what you like and hides what you don’t. Something that makes it look like you actually like yourself. (And if you don’t like yourself yet, try pretending. Put the outfit on, and when you see yourself in the mirror at the gym, you might start to change your mind.)

Feeling put-together when you work out (wearing WorkOutFits) is not about dressing for others. It’s about dressing to feel good about yourself. It’s pre-emptive psychological warfare against negative self-talk. It communicates respect and enthusiasm for what you’re doing. (Wearing a WorkOutFit says: “I’m into this. I’m here. Let’s do this!”) Also, cute clothes are fun.

If you can’t tell by now, I am super passionate about this. I wrote an entire Piperlime ad campaign  about the power of dressing well. I’ve been a work-from-home person for three years and I KNOW how wearing sloppy clothes affects my work and my mood. I want you to see how changing your clothes can change your outlook.

Try it. Send me before and after outfits. Tell me how it felt. Maybe we’ll send some testimonials to Dr. Fredrickson for an addendum to her article. “The Effect of Fashion on Trig Functions and Tricep Dips” or something like that. 🙂

Anyway. The point is: Get those purple shoes, my friend. They WILL work better than the sad boring ugly white ones.

Welcome to Pretty-Sweaty.

Processed with VSCOcam with g3 presetProcessed with VSCOcam with a6 presetProcessed with VSCOcam with c1 preset

Hi. My name is Aimee. And I own 20 pairs of black capri workout pants. I am a huge fan of fitness fashion and I (obviously) buy way too much of it. Which means I can help you find the good, and avoid the bad and the ugly.

I’m a fitness fan. I’ve been doing home workouts since “Bodies in Motion” with Gilad Jankwolitz when I was 12. I’ve run a marathon (one. almost ten years ago.). And I’ve read pretty much every women’s fitness magazine and diet book you can think of. Putting it all in to practice, of course, is a different thing. That’s why I’m not here to tell you what to do, because I’m still figuring out what works. BUT I can help you figure out how to look cute and feel confident when you do whatever workout you’re loving right now.

I’m a total failure. I have been somewhere in between normal and fat my whole life. I want to be thin and strong, but right now I’m sort of strong underneath a lot of, um, fluff. I love working out, but I have yet to master portion control. What I’m saying is I’ve taken probably 150 “before” pictures and never taken an after. I’m a size ten. I’m a pear.

But that’s not the point. I’ll share with you what’s working and what’s not. And maybe as I focus on being a part of the fitness community I’ll get there. But what I’m here to do is make working out fun, and make you feel like you look good WHILE you’re doing it instead of waiting to be cute until you think you’re an AFTER.

WORKOUTS I LOVE:

  • Running
  • P90X
  • Dailey Method
  • Boot Camp / Core Training / Circuit Training
  • Turbo Jam
  • Spinning
  • I Love/Hate Zumba
  • Weight training
  • Yoga

THINGS THAT MAKE ME SAD:

  • Thin fabrics that show cellulite.
  • Performance fabric T-shirts that cling in weird spots and show rolls.
  • Beer bellies in UnderArmor.
  • Jog bras that do nothing.

THINGS THAT MAKE ME HAPPY:

  • Anybody on day one at the gym.
  • People who aren’t afraid to work out before they’re a size two. Or 14.
  • Flowy, flattering workout tops that make you feel pretty and forget about what’s underneath.
  • Ladies with grey hair who can kick my ass.