Target has been sniping successful brands and making their own versions for a few years now, but this spring they’ve really stepped on the gas in the fashion brand style-biting department…

 

I get that they have to follow trends, but it’s a little blatant. And as a card maker who’s had one of her designs low-key copied by Paper Source and who has a few other maker friends who this has happened to…I can only imagine how these big, established brands feel about Target copying their whole entire vibe. Eeeeeesh. Not very cool. Anyway. Tabling the issues of brand-swiping and business ethics and moving back into FITNESS FASHION REVIEW LAND…

Target now has a fitness fashion brand called JoyLab that’s kind of like Outdoor Voices + all the other cute fit fashion brands rolled into one trendy package.

JOYLAB REVIEW

The quality is pretty good. Better than Target’s terrible Champion/ C9 stuff (so thin, so clingy, makes me so angry), but not as thick as “real” fitness brands. Then again, what do you want for under $35 per piece? Basically, if you have cellulite, you might be able to get away with their pants, depending on the color and how few fucks you give. But I only found one pair of pants that I felt OK in, and they have a distracting pattern.

But the bra tops are all really cute. They cover a lot of different trends in color, pattern, and cut. Mostly I noticed a lot of “long line” bras/ bra tops which means they go further down towards your waist and *some* people can wear them as tops with high-waisted leggings. ICYMI, this is my formula to find out if you are one of those people. (From my post about jog bra trends from a while back.)

And JoyLab has a lot of cute jackets and sweatshirts. A few different takes on bombers (mesh, scuba, sweatshirt, etc.) and a lot of cute sweatshirts. But the sweatshirts are mostly pretty cropped, so I only tried on the (totally predictable for me) big baggy long one. I’d put pictures of the jackets and sweatshirts here, but the pictures online don’t even come close to doing them justice. You have to see them in person.

WHAT YOU NEED TO KNOW ABOUT JOYLAB BY TARGET

• Affordable. Pants $35. Bras $20.
• You get more than what you pay for in the style dept.
• You get about what you pay for in the quality department.
• 900 times better than C9.
• Check out their jackets.

Here are some JoyLab things I bought:

Here are some other JoyLab things I tried on:

Here are some other cute JoyLab things:

And Imma just put this here…