New fitness fashion brand: JoyLab by Target review

Target has been sniping successful brands and making their own versions for a few years now, but this spring they’ve really stepped on the gas in the fashion brand style-biting department…

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I get that they have to follow trends, but it’s a little blatant. And as a card maker who’s had one of her designs low-key copied by Paper Source and who has a few other maker friends who this has happened to…I can only imagine how these big, established brands feel about Target copying their whole entire vibe. Eeeeeesh. Not very cool. Anyway. Tabling the issues of brand-swiping and business ethics and moving back into FITNESS FASHION REVIEW LAND…

Target now has a fitness fashion brand called JoyLab that’s kind of like Outdoor Voices + all the other cute fit fashion brands rolled into one trendy package.

JOYLAB REVIEW

The quality is pretty good. Better than Target’s terrible Champion/ C9 stuff (so thin, so clingy, makes me so angry), but not as thick as “real” fitness brands. Then again, what do you want for under $35 per piece? Basically, if you have cellulite, you might be able to get away with their pants, depending on the color and how few fucks you give. But I only found one pair of pants that I felt OK in, and they have a distracting pattern.

But the bra tops are all really cute. They cover a lot of different trends in color, pattern, and cut. Mostly I noticed a lot of “long line” bras/ bra tops which means they go further down towards your waist and *some* people can wear them as tops with high-waisted leggings. ICYMI, this is my formula to find out if you are one of those people. (From my post about jog bra trends from a while back.)

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And JoyLab has a lot of cute jackets and sweatshirts. A few different takes on bombers (mesh, scuba, sweatshirt, etc.) and a lot of cute sweatshirts. But the sweatshirts are mostly pretty cropped, so I only tried on the (totally predictable for me) big baggy long one. I’d put pictures of the jackets and sweatshirts here, but the pictures online don’t even come close to doing them justice. You have to see them in person.

WHAT YOU NEED TO KNOW ABOUT JOYLAB BY TARGET

  • Affordable. Pants $35. Bras $20.
  • You get more than what you pay for in the style dept.
  • You get about what you pay for in the quality department.
  • 900 times better than C9.
  • Check out their jackets.

Here are some JoyLab things I bought:

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Here are some other JoyLab things I tried on:

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Here are some other cute JoyLab things:

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And Imma just put this here…

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Outside Lands is nigh! Get festival fashion ready with a free HIIT workout from Beach Body

Lalapalooza was last weekend. Outside Lands is this week. It’s a busy time for music festival-goers. And Beach Body and Stub Hub put together a HIIT bodyweight work out you can do anywhere with no equipment to get in “butt cheeks hanging out of your cut-offs” shape. Because apparently, that’s the only thing you’re allowed to wear to festivals this year. No I’m not kidding. About either of those things.

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Yes, ass cheeks out is a thing. And so is a pre-festival workout. I know because I participated in one last week with Beach Body Master Trainers Joel and Jericho. If you’re a Beach Body fan, they’re the ones who did Core de Force, and they’re friggin’ adorable IRL. And totally diesel. And friendly and nice.

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The workout is called Ready Set Live, and it was created by Beach Body and Stubhub. It had a not-too-serious festival prep-theme: each move was picked to help you get better at something that would be useful at a show like: pop up to your feet quickly if you trip, jump up to see your friends in a crowd, hover squat in a port-o-let…you get it. Cute.  Fun.

But it was a good workout, too. Simple, nine exercises, three rounds, 25 minutes, and I had quivering jelly legs by the end. Ass totally kicked. Also, it was on a rooftop. In the city. At sunset. Which is kind of the best.

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Also the best? The workout is available for free, for you and all the world, here.

And if you want to go to the live event in SF TONIGHT, go to the StubHub and Beachbody socials, you might still be able to get in. Woo hoo!

So if you’re going to Outside Lands, tell the bay I miss it, and give the Ready Set Live workout a shot. I love HIIT body weight workouts, and this one is great.

Post-workout Pretty-Sweaty

Red-Faced Super Sweaty Proof

Those fucking festival shorts, though…not a fan.

Pretty-Sweaty.com Lolla Shorts

 

Athleta Pretend Shopping Spree

Hey there.  Sorry I’ve been MIA. It’s because:

1. I haven’t been shopping much because day care is really fucking expensive. Like, more than my post-grad education-expensive. Not kidding. #americawehaveaproblem

2. I’ve been busy working because, see 1.

3. I haven’t been working out because I HAVE HAD A STUPID SINUS INFECTION FOR OVER HALF THE YEAR. No joke. You know how you feel when you have half a cold, and aren’t really snotting all over anymore, but your head is full of pudding and you can’t think straight and you also feel like someone is sucking 70% of your life force out of you at all times? That’s me. Most of this year. It’s not cool.

I have, however, become a Ketonian, which I’d love to tell you about, and will, soon, but not now. More important? Fall fitness fashion.

Pretend shopping spree at Athleta:

You KNOW I love me some Athleta. I’m wearing Chaturanga Capris and the Daily Tank right now, with my murdered-out Nike Frees.

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So for this fall, Athleta is introducing some Shapey/Supporty stuff called Sculptek. But I don’t care. At least not right now.

What I do care about is:

The HIGH NECK STRIPE CHI TANK because it’s basically what I’m already wearing, but in a cute stripe. If I had to uniform it for the rest of my life, I would have to just admit that it’s tunics and leggings for me. Has been since I was 13.

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The SCOUT SLIP ON BY DR. SCHOLLSNEW WAVE BY OBTB, and SODA JOGGER BY ASH because when I commute to the city for an on-site gig, I have to walk a mile from the train station to the office, hauling a computer. And that’s when shit gets real. Gotta have #cuteworkshoes

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THE ANYTIME BRA because when I’m not working on-site, I’m usually athelisure-style because it’s still sweltering here and even walking the dog equals sweating. And sweating in a real bra is GROSS.

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THE LASER MESH SONAR CAPRI because I’m kind of low on pants that really stay up, and I’m trying to start running again. And they’re fucking cool. screen-shot-2016-09-07-at-9-00-30-am

THE CIRCUIT CAPRI because they seem even more serious about their “not fall down” nature with their elastic topped high-rise waistband.screen-shot-2016-09-07-at-9-01-52-am

 

THE LEA WEDGE BY SOREL because they were my clients, and I love them, and that boot is awesomely rugged/ rustic/ and futuristic at the same time. Oh, and waterproof. (See city walking needs above.)

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And of course, the GLEAM TIGHT 2.0 and SUEDE  because let’s be honest, unless I’m going to the city I’m probably not wearing pants. Half the time. At least. screen-shot-2016-09-07-at-9-08-27-am

HAPPY FALL FASHION SEASON!

Oh, and I went to Luluelmon yesterday and peeked around. They have what look like could be some powerful running tights, but they’ve jacked up their prices again, so I just said WELL FUCK YOOOOOU, THEN and walked out. $150 for running tights, guys. That’s like, five minutes of day care. Too expensive.

Striped Stretch Pant Fail

Striped Athleta Chaturangas

When they came out last year, I was like “Whaaaaa? Those are cyuuuute.” But I own at least 4 pairs of Chaturangas already, and sort of doubted horizontal stripes across my widest bits would be a good idea.

But I have seen them on different ladies with different body types, and they do kind of look cute on a lot of people, so I kept them in the back of my mind…

Then I was out negative-shopping last week (returning things) and saw a pair on the sale rack at Athleta, so I had to try them on.

If you were wondering if striped leggings are for you, (and you’ve got a booty) here’s your answer: 

NOPE.

Oh well. A few more notes on them:

FABRIC:  much less stretchy than the other chaturangas I have.

FIT: the cut and rise are the same.

Today’s WorkOutfit

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Admittedly, “work” today means worky work, like sitting on my ass at the computer work. Dressed like a dude in joggers, kicks, and a jacket. And 30 second hair. They have it so easy they don’t even know.

Joggers: Gapfit, Jacket: Mountain Hardware, Shoes: Toms, Tracker: Up2 by Jawbone

Running low on haterade…?!

I’ve got a serious problem. The world has caught up and most brands are making cute workout clothes and most people are wearing them. There’s even a Stitch Fix/ Trunk Club type service for fitness clothes now (sweat style). Hell, even Beyonce is coming out with a fitness line. (Ivy Park. Beyonce x Top Shop.) Which, for the record, is not fucking authentic because anyone who can pay someone to cook for them and train them is kind of cheating. Carrie Underwood. Kate Hudson. Gweneth. Britney. Jessica. Not like, lipo- cheating (although, maybe they have, I don’t know), but still. Just because you’re a star and keep in shape, and/or already have a clothing line you’re looking to extend, doesn’t mean you’re a fitness person.

Anyway. The only problem left for me to bitch about (other than that) in fitness fashion is clingy tech shirts. That’s it. They still suck, they still make everyone look lumpy and terrible, and they hold on to B.O. like a stink bank. And maybe the’ll never go away until I’m somehow made head of design at Nike or Under Armor (insert dream sequence here). But just one terrible crime against fitness fashion isn’t much to feed this beast.

What’s a girl to do??? Be positive?!? Just focus on putting cute WorkOutfits together? Like another vapid fashion blogger who for some reason can never look at the camera? Blech. I dunno, man.

I guess I’ll just keep on reporting on what’s coming out and how to find stuff that makes you feel powerful. Just because shit’s pretty good now, doesn’t mean we all can’t keep upping our badassery. (see: proenza schouler, balmain) Onward! Excelsior!

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EXP Core Review (Fitness fashion from Express)

Hey, guess who else has a new fitness wear line.  Express. Yep, that Express. It’s called EXP Core Performance, and they sent me an outfit to review, so I happily shall. Someone wants to send me clothes? YAASSS!

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Hello, EXP Core Performance.

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What they have: Workout Clothes for Women. A whole line of workout leggings,  workout tops, sports bras, and jackets.They say they’re “sexy, stylish, and built for maximum performance.” Oh. You wanna go after VSX Victoria’s Secret Sport? Ok. I hear you. Go for it.

They let me pick out from a selection of a few different pants and tops, and I chose these leggings because 1. I have too many crops right now and 2. HOLY SHIT CRAZY BUTTERFLY PATTERN I LOVE IT. And I chose the black top, obviously, because that’s what I wear. Black tops. And the lovely folks at EXP Core Performance sent me a sports bra to wear under it, too. Sweet!Outfit math expFullSizeRender

The workout leggings kind of rule. Ombre Animal Print EXP Core Compression Legging $69.90. And I’m not just saying that because I didn’t have to pay for them. The pattern is really fun, and it’s the first big, all-over pattern like this that has been flattering on my shape. ( Pear / T-Rex / Thunder-thighs.) The white at the bottom definitely helps because white looks bigger, so the effect is almost the same as if I were wearing bootcut/flared yoga pants. They balance out the thunder thighs. And the pattern at the top (read: the pattern across my ass) is dark and keeps the eye moving, so we’re good there, too. The only drawback is that this fabric is white with a print on it, so the inside of the pants are white, which means when the fabric stretches, it gets lighter because you’re seeing a little bit of that white come through. The black becomes dark grey when it is stretched across my thighs. So. Shopping tip: pay attention to the color of the inside of your workout pants. It’s not a deal breaker in this case, though. I think they still look good.FullSizeRender_2

But more importantly, they make me feel good. I feel like an olympic skier in them. They are edgy and obnoxious and you can’t really wear them and sit on the couch, because look at them! They are ACTION PANTS MADE FOR ACTION! Right?

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The tech and specs:

Fabric: They’re a slippery, almost bathing suit-type material, like Onzie leggings. Which means they wick well, and you could probably use them for bikram yoga or even swimming if you wanted to. Surfing? Maybe. But only if you get them really tight. There’s no drawstring. The fabric is not thick, and  that’s usually a deal breaker for me,  because: cellulite. But the pattern does the camouflaging that I usually count on a thicker fabric to do, so NBD.

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Fit: They have a high rise with a wide waistband, so that’s perfect. Everybody seems to be catching on to that now. As they should be. There’s no reason for anybody to have to have a muffin top. Hooray progress! Also, there’s a waistband key pocket, which is mandatory. I’m between sizes right now, so I ordered the higher size. So they’re not “performance” tight on me. (Except for on the thighs because everything is.)  But despite that, they didn’t slide down during a long walk, and they stayed in place pretty well during burpees and bouncing in a HIIT workout.

I’m impressed, Express. These are thoughtfully designed. Respect.

The workout top is a soft, drapey cotton.  Black EXP Core Strappy Tank $34.90. It’s loose enough and long enough, with some showy interest in the back. What more could you want? You might think “eh, it’s fine” when you look at it online, but it’s the kind of easy-to-wear piece you (I) will probably reach for first again and again. No brainer.

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The sports bra looks basic at first sight, too. (Mesh Back EXP Core Sports Bra $49) But the material actually has an almost shiny, leather-look, so it’s different and edgy, without being slutty.  The scoop of the neck and the width of the straps are flattering. It’s not too low cut,  and it covers the upper boob/ armpit fat. They know what they’re doing over there. And you know I don’t say that shit lightly. Of course, this is a “for looks” bra, not a “for running” bra. There’s no padding, and no special support structure. But it’s pretty slick looking. Oh yeah, and the back has mesh panels, too.FullSizeRender_3

EVERYTHING I got was thoughtfully designed. I’m pleasantly surprised, and actually pretty stoked. This EXP stuff is really flattering. For real.

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Seriously, you guys. When I saw Express in my email, I thought “I have not even looked in the window of that store since college.” And I’m 38. I shouldn’t be in there. But workout wear is for everybody, and EXP Core is a nice find. And you can order online so you don’t have to go in there and stand next to a size 00 seventeen year-old who hasn’t even put on her beer weight yet.

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Thumbs up for EXP Core.

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