I’ve got a serious problem. The world has caught up and most brands are making cute workout clothes and most people are wearing them. There’s even a Stitch Fix/ Trunk Club type service for fitness clothes now (sweat style). Hell, even Beyonce is coming out with a fitness line. (Ivy Park. Beyonce x Top Shop.) Which, for the record, is not fucking authentic because anyone who can pay someone to cook for them and train them is kind of cheating. Carrie Underwood. Kate Hudson. Gweneth. Britney. Jessica. Not like, lipo- cheating (although, maybe they have, I don’t know), but still. Just because you’re a star and keep in shape, and/or already have a clothing line you’re looking to extend, doesn’t mean you’re a fitness person.
Anyway. The only problem left for me to bitch about (other than that) in fitness fashion is clingy tech shirts. That’s it. They still suck, they still make everyone look lumpy and terrible, and they hold on to B.O. like a stink bank. And maybe the’ll never go away until I’m somehow made head of design at Nike or Under Armor (insert dream sequence here). But just one terrible crime against fitness fashion isn’t much to feed this beast.
What’s a girl to do??? Be positive?!? Just focus on putting cute WorkOutfits together? Like another vapid fashion blogger who for some reason can never look at the camera? Blech. I dunno, man.
I guess I’ll just keep on reporting on what’s coming out and how to find stuff that makes you feel powerful. Just because shit’s pretty good now, doesn’t mean we all can’t keep upping our badassery. (see: proenza schouler, balmain) Onward! Excelsior!