Hey, Aimee, have you heard of Calia by Carrie Underwood?
Yes, of course I have! I pretend-shop for all the workout clothes all the time. Duh. But I haven’t written about it yet because 1. I’ve been busy with the newborn and 2. I checked it out a while back and my take was “Eh. It’s ok. But I’ve seen it all before.” However, it is sort of a big deal: it’s lovely-ish fitness stuff that’s more affordable than Lulu and very accessible. So OK. Fine, Carrie Underwood. Here you go.
Calia by Carrie is a fitness apparel line by Carrie Underwood for Dick’s Sporting Goods. Dick’s is like Sports Authority but nicer. Carrie Underwood is known for American Idol, songs about Jesus and slashing tires, big blonde hair, lots of eye makeup, and really great legs.
She’s a vegetarian and often a vegan. She works out a lot. She tours a lot. (See legs.) She married some hockey player and just had a baby around the same time I did. And yes, of course, she’s already rocking a mini dress. (LEGS.)
But she’s a celebrity and I’m not, so let’s not compare because I don’t have a staff or a tour or mini dresses to get back into. But lets do be happy that her waist looks (a teeny bit) thicker, as it should, and lets feel better about ourselves (me) that our (my) midsection is still thick four months after baby because 1. I haven’t been able to work out and 2. even Miss Carrie, who can and does, still has it. SWEET!! But lets also give much respect to the legs. THE LEGS. Bless your Barbie-worshiping, singing about Jesus driving metaphorical cars-heart. THE LEGS! Well done, woman.
She built those legs. She did the “soft teen turns into tiny, ripped, mini-dress rocking super-star” transformation thing that happens a lot with Idol Alumnae (Katharine McPhee, Jennifer Hudson), so I say she is qualified to venture into fitness fashion. And everyone knows country = money, so congratulations, Dick’s Sporting Goods, for jumping on that obvious money train. (Darius Rucker, Kid Rock, Sheryl Crow, Republicans, etc. etc. etc.)
Calia by Carrie Underwood lives here caliastudio.com and the Dick’s site is here. I have no problem with her #staythepath / work in working out / the gym is where you are-type messaging. Totally authentic to what she does, having to train while touring and all. The ads look nice and the pink wash matches the color pallette of the line. Oh wait, I’m not supposed to be a Creative Director right now, I’m supposed to be a fashion blogger. Sorry, I’m both. Once a MadWoman always a MadWoman.
Calia Tops are $30-50-ish. Sweaters are more like $80. Every single piece is something you can find somewhere else: rouched tanks, cocoon cardigans, batwing sweaters, etc. You know, basic, sort of pretty stuff. Which is why I got that meh feeling back when I first checked it out. It’s nothing innovative. It’s nothing new. It’s just a “you gotta have one of each of these kind of pieces because they sell” kind of a thing. Which is exactly appropriate. I guess. But if I had the opportunity to create a line, I’d want to try and introduce at least one iconic piece that had something interesting or different or risky going on. (Like Stella McCartney for adidas, with the chest straps.) She probably couldn’t, even if she wanted to. Big business. Blah blah blah. But that’s how I feel about it. It’s perfectly safe.
Bottoms are $40ish for shorts, $65ish for tights and capris, and they’re so boring they just put me to sleep scrolling through them. Except these. These are kind of interesting. And props for the proportions and flattering seam-lines and wide waist band (good for muffin tops).
Also, there’s just so much heather grey. I love grey. More than people. But heather grey is the worst color for workout pants because it’s super bump-showy and sweat-showy.
There are also some bras, accessories and panties. The balconette bra is interesting, and the accessories are pretty enough. They’re just not necessary. Does Carrie Underwood need to make a yoga mat and a yoga block and a head band (nay, 5 different kinds of headbands) AND underpants? If I have my branding hat on, I say just do a few new things instead of doing everything. Even if everything is great, it’s too much to absorb right off the bat.
That being said, I kind of like the fruit infusion water bottle and would totally try the toeless grip socks for Dailey Method, despite the creepy mannequin foot model. Dailey Method socks always slip off of me. Aaaaand I have tingers. Toeless socks are worth a shot. And shit, two pairs for $10 is great. Imma order some of those right now. Carrie wins again.