New Balance x J.Crew

J. Crew now has a workout wear line, in collaboration with New Balance.

  1. Because, of course.
  2. Because everybody else has one and they’re the only two brands left.
  3. Because NB makes retro 80s preppy runners that J.Crew does sell, so it’s actually a totally organic pairing.

Real talk?  J.Crew having a workout wear line is funny, and don’t think I’m not going to call their shit out for it. There has never been a single muscle on a single female model in all of J.Crew, and the preferred workout program of the waif prep schooler is anorexia/bulimia, not Crossfit or even barre. Maybe her mom went to a barre class once, but she joked the whole time about how she needed a martini to get through it. Yes, I know J.Crew is an aspirational brand that true East Coast Wasp folk with Old Money and Important Art don’t really shop, but I’m a middle class girl from the midwest, so that’s as far as my actual knowledge of/ignorant assumptions about true prep go.

Deep breath. Focus. OK. J.Crew x NB. Let’s seewhatchagot.

Highlights/ Actually Useful Sport Pieces

1. Seamless Hoodie 2. Softshell Jacket (Practical, cool, athleisureness.) 3. Perfect Tank Top (Love the thick stripe, perfectly sea-preppy.) 3. Performance Color Block Leggings (Get the blue and orange, not the blue and grey b/c they’ll chop you off and make you look thicker in the thigh.) 4. Polka Dot Running Short (So cute they look like PJs.)

And the Ehhhhhhh, not so much-es.

screen-shot-2016-10-14-at-10-21-11-am

1. Seamless Capri Leggings (pro: they’d be super comfortable. con: they come in three shades of hell no, super unflattering if you have any bumps and also they will show all of the butt sweat.) 2. Performance Capris in Color Block Polka Dot (Light grey? For the back panel? That’s not gonna work. For an-y-body.)

That’s it. I don’t have time to go through it all. Overall: it’s brand-appropriate in style, patterns and colorways. But none of it is anything you can’t find anywhere else. Conclusion: they’ve checked the obligatory “we have a fitness line now” box, it all makes sense for them, but it didn’t push anything, and it’s definitely not a “holy shit did you see what J.Crew did in fitness???” Which is kind of a shame because I think there’s a lot of potential there… I have ideas….call me Jenna. 😉

 

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